Aviram (Avi) Vijh – Medium

Aviram (Avi) Vijh

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Aviram (Avi) Vijh
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UX Collective

Reimagining OKRs for designers and design teams

Goal setting and performance reviews have been around for a while and despite its many limitations, are a hard to live without, especially…

12 min readApr 13, 2022

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OKRs — A popular goal setting framework

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Aviram (Avi) Vijh
in
UX Collective

Agile & UX: a failed marriage?

This article analyses the integration or attempted integration of User Experience (UX) into the Agile software development…

20 min readMay 30, 2023

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A spring being pulled in different directions.

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Aviram (Avi) Vijh

06- Operations Management

This article summarises handy concepts and useful models related to operations management as part of my MS program at the University of…

10 min readFeb 28, 2021

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06- Operations Management

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Aviram (Avi) Vijh

04-Research Methods

This article summarises key concepts and useful models related to business research as part of my MS program at the University of York.

11 min readSep 7, 2020

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04-Research Methods

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Aviram (Avi) Vijh

03-Innovation Management

This article summarises key concepts and useful models related to innovation management as part of my MS program at the University of York.

14 min readAug 12, 2020

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03-Innovation Management

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Aviram (Avi) Vijh

02-Global Marketing & Ethics

This article summarises key concepts and useful models related to global marketing as part of my MS program at the University of York.

8 min readJul 13, 2020

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02-Global Marketing & Ethics

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Aviram (Avi) Vijh

01 — Understanding Strategy

This article summarises my study of strategy as part of my MS program at the University of York.

14 min readJul 6, 2020

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01 — Understanding Strategy

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Aviram (Avi) Vijh
in
UX Collective

The UX pyramid

This article proposes a general framework for explaining the realm of user experience by introducing a UX Pyramid.

13 min readApr 5, 2020

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The UX pyramid

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Aviram (Avi) Vijh
in
UX Collective

What Aldi (the grocery chain) could learn from Don Norman

Principle of constraint in design

8 min readAug 5, 2019

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What Aldi (the grocery chain) could learn from Don Norman

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Aviram (Avi) Vijh
in
UX Collective

Samsung S9 vs. iPhone X — A Usability Review

A heuristic review of key features where an S9 beats the iPhone X and summarising Apple’s inability to absorb good ideas.

10 min readMay 23, 2019

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Samsung S9 vs. iPhone X — A Usability Review

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Aviram (Avi) Vijh

Aviram (Avi) Vijh

Chief Design Officer @ Macquarie Bank. Key interests include design management, usability, service design & product innovation.

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